Specimen audit · Lulu Lemonade · Mar 18 – May 16, 2026 (60 days)
You're losing about $4,280 a month.
14% of your $30,120 monthly spend, across 8 fixable issues. Every finding below has the rule that fired, the math behind it, and the fix you apply yourself in Meta.
Heads up — this one's a demo. “Lulu Lemonade” isn't a real company. The name is a wink, the numbers are invented. The audit itself is not — same 24-rule engine we point at your real account.
Spend leakage
$30,120
Monthly ad spend
$4,280
Recoverable per month
8
Rules fired
16
Rules passed clean
If you let this leak run for a year, you'd lose $51,360 — across 6 campaigns, 14 ad sets, and 38 active ads.
How we got there
Every campaign. Every ad set. Every ad. Run through 24 rules.
We don't sample — every campaign, ad set, ad, audience and placement in Lulu's account, run through 24 deterministic rules that expanded into 287 individual statistical checks. The full scope:
6
Campaigns
14
Ad sets
38
Active ads
12
Audiences
66 overlap pairs
7
Placement types
per ad set
13
Standard events
browser + CAPI
Ranked findings · click any row for the math
The three biggest things to fix this week.
Each issue below has the math we used, the rule that fired in plain English, and the exact steps to fix it in Meta — not here. Ranked by how much they're costing you.
3 more issues worth fixing
Smaller in impact, still real dollars.
Smaller things to watch
Lower-confidence or smaller-impact. Worth fixing this quarter.
Equally important · what we didn't tell you
24 rules ran. 16 passed clean. We won't pad your audit to look thorough.
The full 24-rule engine ran against this account. 8 fired (above) and 16 came up clean (below). Every passing rule still adds confidence that the account is healthy in that area.
- asc_existing_customer_cap_missing
- attribution_one_day_view_overdependent
- audience_network_leak
- budget_capped_alongside_underspend
- capi_event_match_quality_low
- cost_cap_vs_aov_mismatch
- creative_volume_floor
- learning_phase_stuck
- lookalike_size_suboptimal
- optimization_event_volume_low
- pixel_capi_deduplication_broken
- placement_imbalance
- prospecting_retargeting_imbalance
- spend_fragmentation
- wrong_objective
- zombie_adset
Want this on your account?
Export the CSV from Meta Ads Manager (about 30 seconds), drop it on us, and you get a verdict like the one above — with your real numbers. Sign up to save it to a dashboard, watch the leak shrink month over month, and get a weekly “what changed” email.
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