Sample audit · public, no sign-in
Mira Skincare
DTC ecommerce · skincare · $30,120.00/month · Apr 17 – May 16, 2026 (30 days)
Here's what we found in Mira's account.
You're losing about
$4,280.00 / month
That's 14% of your monthly spend going to fixable issues — about $51,360.00 a year if you fix nothing.
- $25,840.00 healthy spend
- $4,280.00 recoverable to 6 fixable issues
The three biggest things to fix this week.
Each issue below has the math we used, an explanation in plain English, and the exact steps to fix it. Ranked by how much they're costing you.
- 1
Meta is over-serving one ad — and it's not your best one
One ad gets 4× the views, but converts 31% worse than your other ads. Meta picked the wrong winner.
Costing you
$1,840.00/mo
Impressions over the last 30 days
Glow Ritual v3 (top)1,284,650Converts at 1.42% — below average
Sibling: Founder UGC305,820Converts at 2.18%
Sibling: Before & After198,400Converts at 2.04%
High confidence · 92%20 min to fixfalse_winner_meta_biasShow me how →Costing about $1,840.00/month
- 2
Two of your campaigns are competing for the same people
Your lookalike audience and your interests audience share 63% of the same users. You're paying twice to reach them.
Costing you
$1,140.00/mo
Audience composition · LAL 1% vs Skincare Interests
- Overlap (auction conflict) · 63%
- Unique to LAL 1% · 22%
- Unique to Interests · 15%
High confidence · 90%8 min to fixaudience_overlapShow me how →Costing about $1,140.00/month
- 3
One ad is doing 84% of the heavy lifting
Your Founder UGC video is driving most of your sales. When it fatigues, the whole campaign drops with it.
Costing you
$1,300.00/mo
Purchase contribution by creative
- Founder UGC 60s (hero)210
- Before & After 30s18
- Ingredient story14
High confidence · 90%~4h to fixcreative_concentration_riskShow me how →Costing about $1,300.00/month
3 more issues worth fixing
These are real recoverable dollars too, just smaller in impact than the top three.
- 4
iOS users are mostly invisible to Meta
Apple's privacy blocks ~60% of your purchase data from reaching Meta. Your campaigns are optimizing on a partial picture.
Costing you
$1,500.00/mo
Medium confidence · 80%~2h to fixcapi_missing_or_weakShow me how →Costing about $1,500.00/month
- 5
Your retargeting audience is burned out
The same people are seeing your ads 7+ times a week. Clicks dropped 38% — they're sick of seeing it.
Costing you
$620.00/mo
Medium confidence · 88%30 min to fixfrequency_saturationShow me how →Costing about $620.00/month
- 6
You're showing 'first-time buyer' ads to existing customers
Your acquisition campaigns are reaching people who already bought. Small waste, real brand confusion.
Costing you
$480.00/mo
Medium confidence · 85%10 min to fixno_purchaser_exclusionShow me how →Costing about $480.00/month
Smaller things to watch
Lower-confidence or smaller-impact findings. Worth fixing this quarter but not blockers.
Meta is missing key signals about your buyer journey
Only 2 of 5 standard events are firing. Meta can't tell early-funnel browsers from late-funnel buyers.
Medium confidence · 75%~60min fixYour reporting is underselling Meta's actual contribution
Your account only counts purchases that happen within 24 hours. For skincare, 3-5 days is normal — you're hiding sales from yourself.
Medium confidence · 70%~5min fix
This is what you'd get for your account.
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